In our country, the most commonly used social media with 50 million is YouTube. It is the undisputed single video platform that comes to mind when they want to watch something in various areas such as education, entertainment, music ,etc. How to integrate Youtube with industry-wide advertising is not a big highlight. Let's briefly summarize how processes work with Bilgeweb on YouTube ads:
In a country with millions of users, you can spend abnormal budgets if you try to advertise to almost everyone that your industry is addressing. That's why we can determine the audience you want to reach and select the areas of interest to make targeted ads. What are the targeted groups?
Demographic groups: Age, gender, marital statur or monthly income information etc. is entered.
Detailed demographics: In addition to demographic groups; detailed information including sub-branches such as university students, property owners, marriage candidates are entered.
Areas of interest: Even if pages other than related topics are visited, a selection from a category other than the currently set target can also be selected.
Interested audiences: Increasing brand awareness and perception by matching video ads to users who have an intense interest in targeted topics.
Massive special interest audiences: Thanks to this ad group, advertising can be created by matching your brand ad to more niche audiences.
Reach the Right Customers at the Right Time
There are 50 million active users of social media in Turkey.
55% of them are actively using Youtube.
The time spent on social media in Turkey: 2.5 hours
There are approx 4 billlion social media users around the world.
55% of them are actively using Youtube
The time spent on social media in the world: 2.5 hours
After identifying the relevant people and groups that your industry addresses, we show your ad in the most appropriate placements with content targeting methods. In this way, it is ensured that the targeted advertising is created. Let's briefly explain where your videos will be shown with content targeting:
Placements: You can specify the placements of channels, blogs, videos, websites and applications. For example, you can place a certain area of your website with traffic on the home page of another popular website.
In which areas are placements done: Youtube channels, Youtube videos, websites in the Google Display Network, apps on the Google Display Network.
Topics: Provide access to all publishing channels that are relevant to specific topics that you have selected for your video ads. For example, if the "sneaker" topic is selected, your ads will show to anyone watching a video about "sneaker" on Youtube.
Keywords: According to the video ad format, any Youtube video that your target audience is interested in is displayed on the relevant keywords.
Devices: Targeting users connected to computers, mobile devices, smartphones and the smart TV screen.