What is the Google Ads Preview and Diagnostic Tool and Why Use It?
The Google Ad Preview & Diagnostics Tool is a tool that helps determine why your ad or ad extension is not appearing. With the Google Ad Preview & Diagnostics Tool, you can also see a preview of the Google search results page for a specific term, helping you track which ads and extensions are appearing for your keyword. When you enter a search term, language, location, etc., the tool will also show you if your ad is eligible to appear in that situation.
We Should Track Our Google Ads Not From The Google Page, But From The Google Preview And Diagnostic Tool, Because…
- First of all, do not check your ads with a regular (google.com) Google search. You should use the Ad Preview and Diagnostic Tool to check, because the Ad Preview and Diagnostic Tool suggests autocompletes for the search term as you type. The suggestions come from keywords that have impressions in your account and are ranked by volume. If any of your extensions are not showing, the tool will tell you what is causing them not to appear.
- If you search on Google, you will cause impressions that do not get clicks, thus decreasing your CTR (Click Through Rate) and therefore your Quality Score.
- Your ads will not appear in every search depending on your budget, they may be exposed to impressions once in a while and you may not notice them.
- In addition, AdWords rarely or does not show ads that users do not click on. Therefore, your ad may not appear in your next searches because you did not click on it, and therefore you cannot track your ad correctly.
As a result, checking your ad by searching on Google will not give you healthy results and will harm your ad.
In today’s digital marketing world, Google Ads play an important role. However, it is essential to adopt the right strategy for your ads to be effective. Google Ad Preview is a powerful tool that can help you optimize your ad campaigns.
